Here's how: Online..
Use original pictures / videos
You are welcome to use AW pictures from our website, but google will give you better SEO juice if you use original content. Plus if your customers are comparing prices and see the same picture in different places it may work against you, and an original picture is easy to take with today's mobile phones and you can edit, add effects and make molten glass look cool. It's always better to show a product "in use" so show the pieces in a home or office setting. Don't forget to tag your pictures, here's how, so google can find pictures in searches.
Make use of the products and benefits (listed above). On a website or market place you have space to list more information and this is content that is good for SEO.
Offer Bundles & Deals
By offering bundles of 1 or 2 or more items you can offer value and the shipping cost is spread. Eg offer a bowl and a vase as a set. Also this takes you out of direct price comparison. You could offer free gemstone chips or floating candles. With a bit of imagination you can come up with a unique combination that gives you a competitive advantage. At AW you can be sure that we never compete with our customers (we are strictly B2B) so you should never face unfair competition.
Work your social media & marketplaces
Your followers are a gold-mine, reaching out to your social media followers with original pictures and content can produce regular orders. Listing on retail marketplaces is a must, and don't forget at AW we offer a dropshipping service. Check AW-dropship.com