Tips on How To Sell More Chip Stone Bracelets 

Product Background

We have been supplying this product to retailers across Europe since 2017, with strong growth year on year every year. Chip Stone Bracelets are one of the most popular products in our range, with an average of 4.97/5 based on our customer’s reviews.

As major buyers of this product, AW has a competitive edge whilst prices have increased we remain confident that like for like our wholesale price is good. Fun fact, as an importer this product is often targeted by customs officers, they accuse us of under-invoicing to avoid tax (something we never do) and ask us to explain how the price can be this low. The reason is that gemstone chips are off-cuts of larger pieces that otherwise would be wasted.

They were produced in China by a family business in Zhejiang province, in an area specialising in gemstone items. Gemstones arrive from all over the world and are traded between artisans. The boss is a lady called Tina who produces exclusively for AW and works hard to maintain quality and value aiming to grow the business just like you.

Product Description. Features & Benefits

• Our tagline: Classic and stylish, always in fashion.
• There are a variety of beautiful gemstones.
• Chip Stone Bracelets are a best seller in most stores.
• 12 designs, so your customers can find the perfect one, designs for both male and female and some are unisex
• Each design with a different stone. Various properties are attributed to the stones
• Chip stones are polished so they are comfortable to wear
• One size fits all. Don't worry about them fitting your customers as they stretch.
• Quality elastic - these bracelets don't wear out and break, your customers can wear them for years without a problem.
• Stackable & collectable, your customers can wear several or combine with other bracelets to design their own particular style. Or pick colours to match outfits.
• Chipstone Bracelet Starter Pack available. Contains 12 of each design (so your customers have great choice) and in effect you get the Wooden Buddha Stand to help you display and sell more.

Here's how:  In-store..

1. Display appropriately

An innovative display shows enthusiasm for the product.  Think how you can grab attention with something appropriate, Buddha stand or natural tree branches might work for you.

In any event good lighting and plenty of stock will help. Consider the position within the store; a good selling item should be on the left side from your customers’ point of view.

By the till as a pick-up line can work well, depending on your store style.

Comparative pricing: Try a related but more expensive gemstone item nearby in order to set price expectation, and then your Chip Stone Bracelets will feel good value.

Deals suggestions:

Buy 4 get the cheapest free (make sure you do your sums carefully to protect your margin).

2. Product knowledge

When chatting with customers, your sales staff can point out the ancient wisdom powers of the gemstones.

Amethyst - Calmness & Clarity

Agate - Awaken Talent

White Jasper - Peace & Friendship

Black Agate - Strength & Protection

Rose Quartz - Love & Reconciliation

Tiger Eye - Overcoming Fear

Blood Garnet - Bringing Passion

Opalite - Wisdom & Understanding

Green Jasper - Healing & Nurturing

Sodalite - Truth & Clear Thinking

Aventurine Green – Strength & Confidence

Coralite Stone – Peace & Transformation

They can suggest that combinations of bracelets not only look good but may multiply the powers… E.g. Tiger Eye and Green Aventurine can bring courage to make changes in your life.

(A sense of humor coupled with enthusiasm works wonders... but you already know that).

3. Tricks of the trade.

Let customers try on the bracelets.

Suggest ones that complement the customers clothing colours.

Staff could be encouraged to wear bracelets.

Buy a starter pack and get a free display stand. Better still create a nice display with bangle display stands.

Stock up when available, some gemstone lines are often out of stock in these days of supply-line issues. When something is "showing out of stock" click on the small envelope icon and AW will email you the second it comes back in stock.

Here's how:  Online..

1. Use original pictures / videos

You are welcome to use AW pictures from our website, but Google will give you better SEO juice if you use original content. Plus if your customers are comparing prices and see the same picture in different places it may work against you, and an original picture is easy to take with today's mobile phones and you can edit, add effects and make the chip stone bracelets look cool. It's always better to show a product "in use" so show people wearing the bracelet is perfect.

Don't forget to tag your pictures, here's how, so Google can find pictures in searches.

 2. More information

Make use of the products and benefits (listed above). On a website or market place you have space to list more information and this is content that is good for SEO.

3. Offer Bundles & Deals

By offering bundles of 3 or 4 or more chip stone bracelets you can offer value and the shipping cost is spread. Also this takes you out of direct price comparison. You could offer free velvet pouches or bangle boxes for gifting.

With a bit of imagination you can come up with a unique combination that gives you a competitive advantage. At AW you can be sure that we never compete with our customers (we are strictly B2B) so you should never face unfair competition. Plus don't forget you don't

4. Work your social media & marketplaces

Your followers are a gold-mine, reaching out to your social media followers with original pictures and content can produce regular orders.

Listing on retail marketplaces is a must, and don't forget at AW we offer a dropshipping service. Check AW-dropship.com