Essential Summer Skincare Routine: Keep It Simple and Effective

During summer, the skin is exposed to more environmental stress than usual — UV rays, saltwater, chlorine, sweat, and air pollution can all contribute to dehydration, clogged pores, and irritation. That’s why many customers look for light, refreshing, and nourishing products to help their skin feel healthy and comfortable.

Summer is the perfect season to promote skincare essentials that respond to changing customer needs. Here's a step-by-step routine with product ideas from our Bathroom Heaven collection to help you build smart seasonal displays.

1. Cleanse Gently but Thoroughly

Cleansing is the foundation of any skincare routine — and in summer, it becomes even more important. Sweat, sunscreen, and environmental debris can build up quickly on the skin, leading to congestion, breakouts, and dullness. A good summer cleanser should remove impurities without drying out or irritating the skin, especially after sun exposure.

Customers often prefer lighter, more natural products that leave the skin feeling refreshed, not stripped. Cleansers with essential oils like peppermint, lemongrass, or tea tree offer an extra cooling or purifying effect — ideal for summer mornings or post-beach evenings.

Products to Stock:

• Aromatherapy Soap Loaves – Handmade with essential oils, these colourful soaps are perfect for customers looking for a natural cleansing solution with mood-boosting aromas.

• Solid Shampoo & Conditioner Bars – These multi-taskers are especially popular with eco-conscious and travelling customers.

• Facial Soap Bars – Gentle enough for daily use and available in skin-specific options like charcoal (clarifying) or rose (calming).

Merchandising Tip: Create a “Summer Reset” display featuring cleansing soaps, shampoo bars, and facial care for customers to refresh their routine.

2. Exfoliate – Keep the Glow Without Overdoing It

Exfoliation is essential for removing dead skin cells, promoting even tanning, and boosting the skin's natural radiance. In the summer, however, it’s easy to overdo it — especially when skin has been exposed to sun, sea, or chlorine. Over-exfoliating can lead to redness, dryness, or increased sensitivity. That’s why customers are drawn to gentle yet effective products that respect the skin barrier.

Look for exfoliators that combine natural scrubbing agents with skin-loving ingredients to hydrate while smoothing. These can be offered as part of a simple body-care ritual or summer prep routine.

Products to Stock:

• Natural Loofah Pads and Sponges – 100% biodegradable and perfect for conscious consumers, loofahs provide a gentle mechanical exfoliation. Available in various shapes and sizes to suit face and body use.

• Exfoliating Soaps – These 2-in-1 soaps combine cleansing with natural exfoliants like poppy seeds, coffee grounds, or oatmeal. They’re great for customers who want quick and easy skincare steps.

• Body Scrubs – Sugar-based scrubs enriched with oils can leave skin soft and glowing. Peppermint, lemon, or coconut-infused scrubs feel particularly refreshing in hot weather.

Merchandising Tip: Offer exfoliating products as a "Pre-Tan Prep Kit" or "Beach Body Bundle" alongside moisturisers and accessories.

3. Hydrate Without the Heaviness

Many people mistakenly skip moisturiser in the summer, thinking their skin is already “oily enough.” But heat and UV exposure can dehydrate the skin — even if it’s producing more oil. The goal is to offer lightweight, nourishing hydration that absorbs quickly and supports the skin's natural repair process.

Look for water-rich formulas, whipped textures, or dry oils that sink in fast without leaving a heavy film. Key ingredients like aloe vera, cucumber, and shea butter are soothing and deeply moisturising, while scents like coconut or citrus evoke a summery vibe.

Products to Stock:

• Pure Body Butters – Soft, and ultra-nourishing without being greasy. Great for post-sun care or as a daily moisturiser.

• Body Oils – Natural oils absorb quickly and are perfect for a dewy summer glow. Popular options include coconut, argan, and almond oils.

• Facial Serums – Lightweight serums with hyaluronic acid or vitamin C can help brighten and hydrate without clogging pores.

• Facial Toner Mists – Instantly cools and refreshes the skin while restoring moisture levels. Great for use throughout the day, especially after sun exposure or to set makeup.

Merchandising Tip: Combine light moisturisers, facial mists, and oils into a “Glow On the Go” summer care set.

4. Cool Down with a Refreshing Soak  

Hot days call for cool baths or foot soaks that help the body relax and recharge. Many customers still enjoy a bath in summer — especially after hiking, beach outings, or travel. A cooling soak with refreshing essential oils can ease tension, refresh the skin, and offer a few quiet minutes of self-care.

Bath bombs, Chill Pills, or herbal salts with scents like eucalyptus, mint, citrus, or lavender are perfect for this. These products are also great for gifting, summer pamper hampers, or holiday prep kits.

Products to Stock:

• Mini Chill Pills – Cute, colourful, and versatile for both full baths and foot soaks. Available in seasonal scents and gift packs.

• Aromatherapy Bath Bombs – Packed with essential oils and skin-softening ingredients, they make bath time feel indulgent and therapeutic.

• Himalayan Bath Salts – Rich in minerals and perfect for relaxing tired muscles after a long day in the sun.

Merchandising Tip: Promote bath products as part of a “Summer Spa Night” or “Post-Beach Recovery” theme.

5. Don’t Forget the Lips and Feet

While most people focus on face and body, lips and feet often get overlooked — yet they’re both exposed and vulnerable in summer. Lips can become dry or sunburned, and feet take a beating from sandals, heat, and walking on rough surfaces.

Offering simple, effective care for these often-neglected areas is a great way to help your customers stand out. Think of travel-friendly formats and nourishing ingredients that soothe and protect.

Products to Stock:

• Natural Lip Balms – Made with shea butter or cocoa butter, these balms offer long-lasting moisture in a compact format.

• Pumice Stones and Accessories – Essential for removing dry skin and calluses in a natural, sustainable way.

• Manual Massagers – Small wooden massagers for feet are ideal for improving circulation and offering a soothing finish to any care routine.

Merchandising Tip: Create a “Summer Rescue Kit” with lip balm, pumice and massager — ideal for travel or gifting.

Help Your Customers Create a Summer-Proof Routine

By offering smart, sensory-rich skincare solutions — like lightweight moisturisers, refreshing toner mists, exfoliating soaps, soothing lip care, and pampering accessories — you’re not just stocking shelves. You’re helping your customers build rituals they’ll stick with all summer long.

Seasonal merchandising is key: think bundles, travel-sized essentials, and products grouped by purpose (hydration, pre-tan prep, foot care, etc.). Positioning your summer skincare as not only practical but pleasurable helps you stand out in a competitive wellness market.

Whether your audience is focused on self-care, holiday prep, or sustainable living, summer skincare presents the perfect opportunity to introduce products that are beautiful, effective, and aligned with their values.