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What does it mean?

Thanks for the all the suggestions and interest in our forthcoming Lavender project in last weeks newsletter.
As Valentines day approaches (or as they call it in India V-Day) of course things are pretty busy at AW, but it's not too late to grab some stock and (honestly) we have some pretty good deals that will really your boost sales. See below..

Meanwhile I have been getting a little philosophical recently.
I was thinking about business and Yin & Yang. I used to think of Yin & Yang as a kind of opposites mentality.. light & dark, good & evil. But the Chinese understanding is more complex, it's actually about being two opposing things at the same time. A state of conflict and balance. It seems to me that in business you have to be often two things at once. Here are some examples:

Be very generous and jolly mean simultaneously.
You have to blindly trust yet keep a wary eye.
You must always think big but pay attention to details.
Take huge gambles and yet minimise risk.

Is it this ability to apparently do two conflicting things that is a key secret of success? After all the human brain is really two brains left and right each capable of different processes.
Left is logical, detailed reality based and cautious. The Right side is where the imagination and mystical things reside, it also risk taking. We humans are actually constructed in a Yin & Yang way.

Well a glance at ancient wisdom (not us, the real thing) will find lots of such sage advice. For one all the Yin & Yang philosophy is built around these ideas. In the bible Paul talks about been as innocent as a dove but crafty as a snake.
In Confucianism the Earth is the ultimate yin object. Heaven is the ultimate yang object. They have to be mixed to work... all philosophy and religions have to deal with duality it's a common theme in any culture.

So all those nice arty gift items using the Yin & Yang symbol as inspiration have more to them than meets the eye.
Is it any wonder that the Yin & Yang makes such a popular gift theme.. and like the idea for a Lavender themed shop or department in a shop maybe it would also work for Yin & Yang..

So that's my rambling for today..

Hope you have chance to use both your brains..

David
www.AncientWisdom.biz