Greetings From the New AW-Aromatics factory in Sheffield.
Last week I was writing from Malaga airport on the way here. We had been having the usual parties in Spain.. and I was explaining about "My Favourite Team".. if you missed it you can catch up here.
The main reason to be in Sheffield, apart from catching up with family and friends (and downing the world's best pale ale) is to be here for the huge move into our new production facilities.. It's a massive opportunity, gamble and big adventure all rolled into one.
Sheffield is my home town.. and it's always nice to be home.
My other home town (regular readers will know) is the magical town of Ubud in Bali.. it's giftware heaven - full of artisans and small family businesses making beautiful things..
This week they have been having a terrible weather condition turning Ubud into a mud bath. My friends there keep sending me updates on how big the mess is there.
Only one mess is bigger and a welcome distraction for them (and causing great amusement) is the disaster that is British politics.. sometimes it feels as if the whole world is bemused by Britain. The idea that Boris is coming back, and there are plenty of people who like that idea is just beyond me.
Anyway we have our own distractions the grand move is underway.. our old warehouse (it burned down if you remember in 2020) has now been rebuilt bigger and better and we are moving our production in right now. The move is literally a few meters.. so from early this morning a stream of AW folk have been hand carrying .. Pot plants, desks, bath bomb machines, mixes, pallets of oils, stacks of boxes all manner of things.. it's like an anthill of activity taking down one world and recreating it on a larger scale just across the way. |
Over the next few weeks, we will fill in the details.. new production lines coming on stream, a beautiful new showroom, and nice reception area. The staff will get a lovely staffroom and we will keep you updated.. Our brand Agnes & Cat which is made here will officially move here.. meaning you are buying directly from the factory.. which we hope will improve service levels and less out-of-stocks. So you can see it's all go at AW..
Meanwhile, lots of stock is being delivered to our main AW warehouse.. some exciting new products are coming online from India, Indonesia and Morocco.. I have to mention the Wild Hare Gift sets.. our outstanding best-selling products.. see below.
Take care and have a wonderful weekend. More news next week. |