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FAIRLY TRADING WHOLESALE GIFTS SINCE 1995

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Mad Marrakesh
Fri Aug 09 2019 23:35:00 GMT+0800 (Malaysia Time)
Greetings from Spain

I'm only here on a flying visit to sign up for a new warehouse, having been in Marrakesh for the last week.
Mad Marrakesh, totally bonkers Marrakesh. Details below.
Last week I was in the UK drinking Yorkshire tea and learning about Smudge Sticks, you can read all about it here.

If you have been keeping up, you will know that Coco (my wife) and I was in Marrakesh in May. where we found and appointed a young guy as our agent and started to put feelers out as to what Morocco can offer the customers of AW.
This time I took Tomas, we flew from Manchester and checked into the same hotel we stayed at before. All the staff were overjoyed to see me again. It was hot in May, but since then it's gone from stinking hot to OMG! it's Sooooo HOT!  - In the day 40c plus and at night it's hot in a different way.

So Aymen our budding new agent took us to meet the Argon family, they owned a farm and Argon press outside of Marrakesh, would we like to see? Yes of course.. so jumped in Aymen's car and soon found ourselves in the desert, driving along a straight road toward the horizon the heat rising, man-sized cactus here and there, scrub-land and the occasional palm tree.  If Hotel California had been on the radio it would have been so apt. The factory - when we found it was in a walled compound, like an oasis in the desert, almost the middle of nowhere. But inside was a small perfectly clean and modern factory, Japanese equipment, staff with hairnets, and in mixed French and English a lady who was the manager explained the whole process of turning argon nuts into oil. 
It was really quite surprising how smart and organised a place could be, and this kind of sums up our experience of Morocco so far. 


The souk and Medina are totally mad, head in there and it's so easy to get lost.. there are no cars because all the passageways are narrow, but motor bikes, barrows and a mass of people flood them. Especially in the evening as people flow through the streets and alleyways heading to the main square - our hotel was tucked away behind a big silver door in the corner of Jema al Fna Square.  After dark, the square explodes into a kind of madness. Snake charmers, guys with monkeys, stalls loudly selling fruit juice, everyone making a racket, but the Berber music troupes are the loudest by far.. sat around in groups, drums and chants with dancers grabbing people to join.. almost trance like. Rumour has it that in the 70's the Rolling Stones came to get inspiration, Keith Richards sitting jamming with the tribal music. Instagram has been a god-send for the locals.. every pose is Instagram ready.. and that's 10  Dirham or about £1 a time.  



We were there five nights and every evening was a different adventure.. plenty of people will to rip you off in grand style, and plenty of other kind people to willing to help you. Deep in the Medina you can get very lost especially since Google maps totally fail, make a left where there is just a wall, send you the wrong way.. some parts are completely local - no tourists, dark alleyways with little shops here and there, a butcher, a sewing shop, a Mosque - everyone praying.. and then an unmarked door, behind which is fabulous Riad with a spectacular rooftop restaurant. 


Doing business in India for twenty years is a pretty good grounding for doing business here.. and like India there are seriously dodgy people and amazingly genuine people, it's not that hard to avoid the former - if you just use your gut instincts and say no.
In the souks it's almost in possible to do meaningful business, it's great fun to make deals - if you have time  - but trader mentality isn't conducive to serious business. There is a professional artisan area on the outskirts of the city.  Proper factories, shipping companies all the infrastructure to do business. And plenty of French people there bringing stunning designs to the traders, many businesses are partnerships between locals and French people.. so we went and walked the streets making friends.. the contrast between the Souk and the artisan industrial estate quite opposite extremes. 

We managed to do a couple of big deals.. soon; if all goes according to plan - lots of lovely Moroccan items coming to delight your customers. 
Tomas asked me what's the big thing from Morocco?  Well I said.. obviously the lanterns, we all know those, then there are lots of gemstones and fossils for rock shops, then of course Argon oil and oh of course.. perfume oils, massage oils.. (all perfect AW items)... but the one thing they have in abundance is... Style.. Style in spades.. the merging of French and local cultures brought forth beauty..  so much drop-dead gorgeous it's untrue.  We went to see the fabulous Yves St Laurent Museum, and your eyes are opened to how (particularly the Berber culture) and local art inspired his designs.  


Very very early tomorrow I'm flying east.. to Kuala Lumpa to see Raul the IT wizard, and on to Bali, to see Ringo (our Indonesian agent) and our other new warehouse..

Full report next week. 

Take care

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