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FAIRLY TRADING WHOLESALE GIFTS SINCE 1995

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Smudge Sticks & Yorkshire Tea
Fri Aug 02 2019 22:27:00 GMT+0800 (Malaysia Time)
Greetings from Sheffield - AW HQ..

I'm actually here at the beating heart of AW, where it all happens! A veritable bee hive of creativity and giftology.. 
At the weekend I flew down from Malaga to Manchester - all week I had been hearing about how the UK was enjoying/suffering the hottest weather on record, so I didn't dress warm.
Arriving in Manchester it was a shock to find it cold and raining.. such is live.
Last week I was telling you about a new warehouse in Spain, you can read about it here.

In the UK we also have warehouse problem.. we really don't have enough space. As we have expanded and grown and gradually taken on other units in the business park, we have reached a point where no more units are available.. It's very frustrating and very hard work for the warehouse team. Many of the isles between the racks are blocked and that means it's difficult to get the forklift trucks in to every area. So when we pick your order, and something is out of stock, because the replenishment stock is high in the racks we can't get it quickly - so orders have to wait an extra day or so until that particularly area is cleared. So to cut a long story short.. to speed up your orders we need more space. 

Guess what? Everyone it seems is looking for more space, blaming Brexit stock-piling as the reason. We went to look at nearby warehouses, even went knocking on doors of near by "big" warehouses asking if they have spare space to rent. But to no avail.
In the end we are fast-tracking a plan to pull out some small racking put in big racking, add a mezzanine floor and possible erect a permanent tent style warehouse in the car-park. 

Meanwhile.. it's like Smudge stick central here.. sometimes you get a new product that almost everyone orders of the bat, you look at the orders being packed and everyone contains a pile of Smudge Sticks..
So what the heck are Smudge Sticks? And why are people just so enthusiastic?

I have done some research.. and condensed here all what you need to know to tell your customers..

1. Although smudging is fairly new in Europe, the practice of burning sage is in fact an ancient tradition.-  I was in Greece recently and seen big bundles of sage where it has been used in rituals since the ancient Minoans.. 
2. First practised by Native Americans, like Dream Catchers and taken up by spiritually connected people world-wide. Many combine Singing Bowls with Smudging Rituals.  
3. Smoke and incense is regarded as spiritually powerful in many cultures for thousands of years -so it really is an Ancient Wisdom practice. 
4. Witches, shamans, holy-men and mystics commonly burned sacred plants and used their smoke to ascend to the heavens; a way to connect the material and spiritual worlds. Now you can connect your customers to this most ancient of things..
5. People do smudging typically before or after a significant events, such as moving into a new house, weddings, birthdays etc. To protect, to balance, to clear.. So a perfect gift for a special occasion. 
6. In many traditions, smudging involves a four directions ceremony or prayer, i.e. the sending of smoke or prayers in the four points of the compass. Soooo.. you can also sell compasses 
7. Our Smudge sticks are the real deal, hand made in Mexico and California.
8. The Romans considered Sage a sacred herb and associated it with Wisdom.. so there you are Ancient Wisdom in action once again :)


Some people also use Gemstones within the rituals.. 

Also check out AW  Palo Santo ‘sacred wood’ burning ceremonies are still practised in the present day. We have good stocks of this Holy Wood.
And.. from mystic India a new range of Orgonite Desk Power Packs.. truly esoteric, really beautiful and a perfect gift.

Meanwhile this Thursday was Yorkshire Day, so to all Yorkshire folk (ee bye gum) we know everyday is actually a Yorkshire day! but cheers - here's to a nice pot of Yorkshire tea.
Not far from here in Derbyshire a major flood drama is unfolding in Whaley Bridge - a place I know very well, a Victorian dam wall is under danger of collapse and the whole town could be washed away. Chinook helicopter is desperately dumping rubble to block water running into the dam. We wish them well and hope all is going to be OK. I can remember even as a child walking near the dam and being told that it was unsafe and one day would break.. hope now something will be finally done to invest in this area. 
Flooding is affecting many area right now.. we send love and blessings. To all those climate change deniers - Greta is coming for you!

I'm writing this after a Big Breakfast with all the team at AW.. as a special thank you to all the hardworking guys at AW we ordered in from a local deli a slap up breakfast, Yorkshire tea and had a jolly good chat before work.
It's also a big goodbye as I leave tonight for Asia, but first stop is Africa, it's back to Marrakesh.   Regular readers will know I was there with Coco a few weeks ago and searching out potential suppliers.. time to go back and meet suppliers.

Full report next week.

Take care, hope you have a good week.

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