The Phoenix Phenomenon
Fri Jul 09 2021 22:24:00 GMT+0800 (Malaysia Time)
Greetings from Spain..
Hope you are well and enjoying (or escaping) the football :)
My good friend and next door neighbor; Alan is from Denmark.. so on Wednesday I had little choice but to join him in a sports bar to watch the England / Denmark match..
I'm not a football fan.. but I have to admit I enjoyed the buzz and bonamie of a bar half full of Danish and half Brits bonding over the beautiful game.
Next up is the final on Sunday against Italy, and the Italians at AW are beyond excited.. Josara here in Spain and Mauro from Customer service in the UK..
Actually I don't mind if Italy wins.. at least we won't have to suffer Borris trying to take credit whilst pretending he is a football fan (he isn't). OK ok calm down.. of course I want England to win.. but it's only a game for goodness sake.
Last week I was telling you about the anniversary of the fire at AW.. and shared some shocking screenshots from the CCTV - if you missed it you can read about it here.
Lots of people wrote to congratulate us on our bounce back from the abyss.. Thanks everyone for your amazing support.. sure we came back but could not have done it with you.
It's not the first time (and probably not the last) that AW has faced serious setbacks but always and everytime something good has come from the bad.. it's the phoenix phenomenon.
One example maybe I haven't mentioned in these newsletters.. is nasty set back that gave birth to the Spanish Team and AW Aromatics.
Last night after work I had the privilege to have dinner with the AW Artisan team. I should give credit to Toni the team leader.. because the young team are as fresh and lively and full of ideas and quick witted and getting on together and loving making things happen and loving the products and delighting in customer relationships..as the Three Lions Team.. Now I know how Gareth Southgate feels.
Some of the AW Artisan team enjoying an after work dinner.
Quentin, our French guy in Spain, said something very profound.. he said he really appreciated the fact that he had "A Team Leader" and not "A Boss" and that when mistakes happen it's not one persons fault, it is a collective issue and the team leader seeks to improve systems to make it not happen again. To see a team enjoying working together - enjoying spending time together - is like watching the beautiful game.
A Team Leader is part of the process and involved and takes collective blame and collectively enjoys the success. A Boss distributes blame, lords it, dispenses punishment & favours, claims personal credit for successes.
And the nasty set back that gave birth to AW Artisan.. well we used to have a partnership agreement and a 50% ownership of a company in Spain to distribute AW products here. Back in 2016, we began to discover "The Boss" of this company was faking the accounts, not paying taxes, and had even tried to fake 100% ownership. I should have known earlier due to the playboy lifestyle of "The Boss".. but you live and learn. When I refused to sign off fake accounts it all blew up and the partnership relationship broke down, the boss stopped paying for stock and services from AW and refused to communicate at all. So quite a large investment blocked plus a large potential bad debt, so a hefty setback for AW.
And today they still sadly pretend to customers they are part of AW.. even using pictures and product codes that reflect ours. It's all very sad and desperate. Yes of course we are taking action but in Spain the court system is painfully slow.. and will grind on for years.. Anyway I don't much get involved just leave that to the lawyers, while enjoying getting on with developing and working with the team at AW Artisan in Spain.
They really are a joy to work with, I call them "MFT '' it's an in-joke but whenever I mention this name there are gales of laughter.. can you work it out?
Meanwhile in the UK the new workspace for the team there is really taking shape.. The chill-out zone, the collaborative space, a table tennis table, a full kitchen and now we are adding in a "The Little Balianese workshop" where you can move to when you need to reset your thoughts.
It's going to be super cool, I'm just sorry I missed it happening.
And finally I was telling you about a new logo for AW.. we commissioned a professional logo designer, who took note of the life story of AW, made a list of our values, and then listened patiently to Tomas and my impossible range of elements and ideas we wanted to incorporate.. actually an impossible task..
So it's still work in progress but here is a sneak preview..
Starting with the idea of fairly trading across the earth.. the circle of harmony that is trading with Artisans, dealing with Family retailers and trying to do it sustainably whilst treating the Earth with respect..
So Harmony & Earth.. at the core of AW.
and on packaging something like this.
Please feel free to give your feedback and thoughts..
Hope you have a wonderful weekend, if you are working, be kind to yourself and your team.
Stay safe - and more news next week.
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