Every day we are learning some crazy midsummer fact, some strange tradition, some bonfire ritual, some odd little historical thing about summer, luck, light, flowers, water, fire, wishes and general seasonal madness.
It is slightly affecting everyone. Our Alex came to work and immediately fell over - so keen to get to the deals. Captured on the CCTV.. Don't worry he is fine.
The deals have also got a little bit out of hand. Perhaps too enthusiastic. Perhaps someone should have been supervising the discount button more carefully.
But it is what it is.
Midsummer Madness!
For a few more days we have sweeping voucher discounts, special 48-hour family deals, extra surprises, and the odd little gift thrown in because, well… we seem to have gone a bit mad.
This is a good moment to stock up, try something new, fill a gap in your shop, or grab one of those product families you have been meaning to test for ages.
And then next Sunday is Father’s Day.
This year it falls on the same day as the summer solstice — the longest day of the year — and, just to complete the strange cosmic triangle, the World Cup is underway too.
Father’s Day, the summer solstice, and World Cup football all circling around the same weekend.
Not quite once-in-a-lifetime, but it does not happen often. A bit like the planets aligning — only with dads, daylight, discounts, and football.
So dads, grandads, stepdads, father figures, and all the quietly useful people who know where the spare screws are kept get the longest day possible.
That feels fair.
A long bright day for family, football, gardens, BBQs, slightly overdone sausages, and maybe a gift that says: “I remembered.”
So yes, football has started, midsummer is nearly here, Father’s Day is almost upon us, my paperwork cloud is lifting, and the AW teams are pushing on through the seasonal madness with good energy.
Thank you as always for being with us.
Enjoy the deals, enjoy the light, enjoy the football if that is your thing — and if it is not, enjoy the brief moments when everyone else is distracted.
Peace & Love,
David
Ancient Wisdom