The finishing sale – Stock a roll beside gift boxes and wrapping supplies and customers can take away the whole presentation in one visit. Shops making up their own gift sets can use it too.
Texture you can see – The 38mm nonwoven ribbon has an earthy, fabric-like surface that gives a plain box or bouquet a very different finish from smooth, shiny gift ribbon.
Room for a real bow – The generous width lets a bow show up on a gift box, while the 20m roll gives makers plenty to work with.
Useful beyond Christmas – Sand, Moss and Latte sit comfortably with natural packaging; brighter colours can change the look for birthdays, weddings or seasonal gifts.
Sell the finished look – One wrapped sample beside the rolls will do more explaining than a shelf full of bare spools.
The bit people remember
A gift box can be lovely and still look a little unfinished. Tie a length of textured ribbon around it and suddenly it looks as though somebody has taken trouble. The ribbon is 38mm wide and made from nonwoven fabric: it has a natural-looking texture, but it should not be described as a natural fibre. That distinction is worth getting right.
One roll, several jobs
The 20m roll is useful for shops that put together hampers, gift sets or wedding favours, as well as customers who enjoy wrapping their own gifts. The ribbon can finish a box, gather a bouquet or dress a parcel. Start with the colours that suit the packaging already on the shelf; a shop that mostly sells kraft boxes may get more use from Sand or Moss than a whole rainbow ordered on day one.
Selling, Display & Marketing Ideas
Show the change – Put two identical plain boxes side by side, one tied with Sand or Moss and one left bare. A customer can see the point at a glance.
Keep the choice close – Place a few rolls next to gift boxes, tissue and bags, with a short piece tied around each sample. Colour is easier to choose when it is already on the packaging.
Photograph a small set – Show the same box with a neutral ribbon and a brighter colour. It gives customers an idea for changing the occasion without changing the box.
Sells Well With
