Easy own-brand opportunity – a compact 10ml perfume atomiser gives retailers and makers a simple format for creating travel fragrances, testers and gift sets.
Twist-up design does the clever bit – turning the outer case reveals the spray nozzle, then tucks it away again when not in use.
Made for handbags and travel – the slim refillable format is practical for customers who want fragrance with them without carrying a full-size bottle.
Easy to build into your branding – the clean, unlabelled finish leaves room for retailers to add their own fragrance name, label and presentation.
Useful choice of finishes – options such as black, cream and shaded colours give trade buyers scope to match different fragrance collections and brand styles.
A natural wholesale cross-sell – pair with AW fragrance materials, perfume-making supplies and gift packaging to create a more complete own-brand fragrance offer.
These 10ml twist perfume bottles are really about giving retailers and makers a neat, practical format for their own fragrance products. The spray nozzle stays hidden inside the outer case until the bottle is twisted open, which keeps the overall shape clean and avoids the usual loose cap.
The compact size also gives the bottle plenty of possible uses. It can work as a travel perfume, a smaller retail size, part of a gift set or a way to offer several fragrances without asking customers to commit to a larger bottle. For retailers building their own fragrance range, that flexibility is rather useful.
Because the bottles are supplied empty, retailers can either fill and brand them themselves or sell them empty for customers to refill with their own fragrance. That makes them useful not only for own-brand perfume ranges, but also as a practical accessory for customers who want to decant a favourite scent into a handbag or travel-size bottle.
The twist mechanism is also a useful selling point in its own right. Customers understand it quickly: twist to reveal the atomiser, spray, twist back to close. Simple, tidy and rather more interesting than another little bottle with a plastic cap.
For retailers, that flexibility is probably the strongest part of the range: sell them as packaging, turn them into your own finished fragrance product, or let customers make them their own.
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