Sell the atmosphere – Translucent paper softens the light, bringing a gentle glow to bedrooms, living rooms and cosy corners; show the lamps illuminated so customers can see the appeal.
Sculptural detail, simple material – Defined pleats and geometric folds give these shades a decorative presence in daylight as well as after dark.
More than a Scandinavian look – Easy to style with Japandi simplicity, rustic timber, bohemian textures or contemporary furniture, widening their appeal beyond one interiors trend.
Renewable material, considered design – Paper derived from renewable plant fibres meets sculptural folds and Scandinavian styling, appealing to customers who value thoughtful material choices as well as appearance.
Appealing beyond the gifting season – A year-round homeware range for customers furnishing a new space, updating a bedroom or making everyday surroundings feel more inviting.
Good Lighting Makes You Want to Stay
There is a particular pleasure in switching off the main light and settling into a room that feels softer. Translucent paper Shades helps create that gentle evening glow, making these shades an inviting choice for living rooms, bedrooms and corners set aside for reading or unwinding. It gives retailers a straightforward selling story: customers are choosing how they want their room to feel.
Simple Material, Considered Design
Paper shades have come a long way from the familiar round lantern. In this collection, crisp pleats and geometric folds turn the surface into the decoration. The barrel shapes have a softer, rounded presence, while the cones introduce more angular lines. They remain interesting in daylight, when their shape and texture take centre stage.
The black geometric shade brings a different mood: a defined silhouette that works particularly well with pale walls, dark timber and metal accents.
Scandinavian Roots, Plenty of Possibilities
These shades do not require a house full of pale wood and perfectly arranged cushions. Their understated appearance leaves room for customers’ existing furniture and favourite belongings.
Pair them with linen and simple ceramics for a minimalist setting, woven textures and plants for a bohemian room, or rustic furniture for a softer country look. Their versatility is a strong reason to stock them: same design can appeal to customers with quite different homes.
Selling, Display & Marketing Ideas
Create a cloud ceiling – Hang a group of barrel and cone shades at different heights, leaving enough space to appreciate each outline. The arrangement creates a sculptural feature above a homeware display.
Show the evening effect – Illuminate a suitable display sample using the specified fitting and light source. Let customers see the difference between the unlit paper texture and its illuminated appearance.
Give paper a considered setting – Display alongside wood, textured cushions and ceramics. A thoughtfully furnished corner helps customers recognise the shade as part of a room they would enjoy spending time in.
Photograph one design in different interiors – Show the same shade in a restrained neutral room and a warmer, more layered setting, demonstrating how easily it can work with different tastes.
