Greetings from Spain
Last week I was telling you that summer was gathering pace. Well... this weekend it officially arrives. It's midsummer today is day 10 of our Midsummer madness promo.
The Summer Solstice is almost upon us. The longest day of the year. Father's Day. Football. San Juan beach parties here in Spain. And somehow, as often happens at Ancient Wisdom, lots of other things seem to be happening all at once. Big news from our corner of the world... Coco has arrived in Spain. Quite a journey, too. Yiwu to Beijing to Munich to Malaga. Air China with Lufthansa codes on the European leg. She tells me they flew over Russia, and her rather futuristic new Huawei foldable phone seemed keen to confirm it by greeting her with a "Welcome to Russia" message mid-flight. The phone itself is fascinating - one of those China-first gadgets that makes you realise the future sometimes arrives there before we ever see it in Europe.
And speaking of arrivals... Tomas has just landed in Malaga, too.
This time of year has quietly become an Ancient Wisdom tradition. Both Coco and Tomas celebrate birthdays around now, so whenever possible, we gather part of the team together here in Spain. A little work, a little planning, some good food, plenty of ideas and usually just enough chaos to make things interesting.
The timing couldn't be better because we're already planning the next wave of sourcing adventures.
Coco is particularly keen that we visit China's famous Crystal City. Apparently, if you are in the crystal business, this is a place you simply have to see. Knowing us, this will probably involve several flights, a road trip, a wrong turn somewhere, and hopefully a few exciting discoveries along the way.
Meanwhile, something else has caught my attention.
More and more of Coco's family and friends are asking her to bring Spanish olive oil soaps back to China. Every year, the requests seem to grow. At this rate, she may need a suitcase dedicated entirely to soap. An elderly woman in Coco's hometown was given a slice of the Donkey Milk soap (from Coco's mum) and claims her lifelong skin condition has been cured! Looking at the enthusiasm, perhaps they are onto something. (See Olive Oils Soaps here).
Back in Malaga, I was trying to show Coco the famous purple Jacaranda trees. Sadly, we were a week or two too late. The blossom is mostly gone now, with only a few last splashes of purple hanging on before summer takes over completely.
Talking of summer...
Our Midsummer Madness promotion is sizzling along nicely. Like a beach barbecue with someone constantly adding more charcoal, it seems to be gathering momentum every day. The deals have become slightly more enthusiastic than originally planned... but then again, it is Midsummer Madness.
It's all about Love Magic in Poland!
If you missed last week's newsletter, you can catch up here and see how all this seasonal chaos started.
And now we head towards the big.. BIG.. weekend.
Father's Day.
The Summer Solstice.
Football fever.
San Juan bonfires lighting up the beaches across Spain.
Perhaps even a new star rising in Makersfield.
On a different level, a new product from Agnes + Cat - Bath Fizzer Gift Sets has arrived. The warehouse in the UK has never been so busy, with lots of stock arriving this week from China, India, Indonesia and Nepal! A summer storm of midsummer madness orders and dizzy rush of arrivals.. It's all go.
Whatever you're doing, I hope your shops are buzzing and fizzing, your customers are smiling, and a little bit of midsummer magic finds its way into your business.
The deals continue... but not forever.
So grab them while they are hot.
Wishing you a wonderful weekend, good trading, and all the warmth, light and opportunity that summer brings.
Peace, Love & Midsummer Magic, and Happy and Chilled Father's Day to all!
David