AW Gifts is brilliant for independent shops because these bags are sold as individual units per outer. You aren’t forced to buy massive mixed boxes or large bundles of a single colourway. This gives you complete freedom to handpick the exact quantities and colour combinations—like the popular Tan & Pink or classic Black & White—that fit your current shop display and budget.

These are massive hits with commuters, students, festival-goers, and travellers. Because they are worn flat across the chest or back, they are perfect for people who want a secure, completely hands-free day bag. Their casual, bohemian Herringbone finish also appeals heavily to the eco-conscious fashion crowd looking for alternatives to synthetic nylon bags.

Yes, security is a brilliant selling point for these bags. They feature two main compartments that are fully secured with sturdy zips to keep wallets and phones safe from pickpockets. As an extra layer of protection, the top flap folds over both compartments and locks securely down with a press-stud button, keeping everything doubled-locked and completely out of sight when navigating busy tube stations or crowded weekend festivals.

Absolutely. The wide cotton webbing strap is fully adjustable, moving seamlessly from a short 51cm up to a generous 96cm. This means your customers can customise the fit perfectly to their frame — whether they prefer to wear it high and tight across the chest for security, or slung low over the hip as a traditional crossbody bag.

Because they are handcrafted from raw, natural cotton, putting them through a hot cycle in a washing machine will cause the fabric to shrink and may distort the zips. We highly recommend instructing customers to hand wash them gently in cold water and line dry them. For minor day-to-day marks, a quick spot-clean with a damp cloth works wonders.

While they look great in a dedicated bags and accessories section, they are brilliant for cross-merchandising. Try displaying them alongside your travel essentials, festival wear, or casual summer clothing displays. They also perform exceptionally well hung on eye-level pegboard hooks right by the payment counter as a premium, higher-margin impulse purchase.

They are incredibly efficient for shop floor management. Because they are soft-structured rather than rigid, they arrive neatly folded and flat-packed, taking up almost zero space in your stockroom. On the shop floor, they hang beautifully from single pegs without bowing out or taking up valuable rail space, allowing you to showcase multiple colours in a very small footprint.

Thanks to direct sourcing from India, the wholesale cost is very competitive. They carry a distinct artisan, high-quality look that feels premium rather than cheap. Most retail partners easily achieve a 2x to 2.5x markup on these, making them excellent for driving healthy cash flow, especially during the peak spring, summer, and holiday travel seasons.