Start by asking whether they prefer traditional tea, fruit, herbs or spices, and whether they want a caffeinated or caffeine-free drink. The product ingredients and individual brewing directions will help narrow the choice.

No. Black tea, green tea, Pu-erh and matcha naturally contain caffeine, while many fruit, herbal and rooibos infusions do not. Check each product’s ingredients before advising a customer.

No. Some products in the collection are specifically identified as organic, but this does not apply automatically to the whole range. Use the certification and information shown on each individual product.

Brewing temperature, quantity and infusion time vary between blends. Follow the directions supplied with the individual product; boiling water and a long infusion will not suit every tea.

Ingredients and allergen information vary by blend, and some products carry warnings about possible traces of allergens. Retailers should refer customers to the individual product label rather than making a range-wide claim.

Keep them sealed in a cool, dry place, away from direct sunlight and strong odours. Tea can readily absorb moisture and surrounding smells.

Yes. The small trade pack quantity makes it practical to test a selection of styles first. Start with a familiar tea, a fruit or herbal infusion and something a little more adventurous, then expand according to repeat sales.

Tea strainers, infuser bottles, teapots, cups and storage tins are natural companions. A small grouped display also helps customers understand that loose tea is straightforward to prepare.